It's only the press day before this year's Photokina show opens, but Fujifilms's announcement of its new GFX medium format mirroless system camera has almost certainly stolen the show.
Contrary to the assumptions of some, Sony hasn't quietly left behind its unsuccessful DSLR-based Alpha SLT system. Instead Sony has made its new Alpha 99 Mk II a flagship camera.
Panasonic Lumix has confirmed its development of a successor to its flagship GH4 Micro Four Thirds camera; the GH5. There are also three new premium Leica DG Vario-Elmarit zoom lenses with f/2.8-4.0 maximum aperture ranges.
Photokina is here once more. What's Photokina? It's the world's largest photography industry trade fair. The show is held in Cologne, Germany, every two years; it's that big.
From 20th to 22nd September 2016, during The Photokina – Imaging Unlimited in Cologne, TH Swiss will present Irix 15mm f/2.4 and other new products at Stand No A-25 in Hall 2.1.